The SXSW Pop Ups You Don’t Want To Miss – 2024
March 11, 2024 |
By Lola Hagopian

SXSW is back and so is our list of the best pop ups happening at the festival! SXSW 2024 starts Friday, March 8 and runs through Sunday, March 17. This means we’re only a month away so bookmark this page and follow us on Instagram because, as usual, we’re spilling the tea on all the best celebrities, entertainment and SXSW pop ups!

This list will be continuously updated as new pop ups are announced so make sure to check back for the most up to date information.

If you are looking for the easiest way to RSVP to all of the pop ups and free events happening at the festival, this is for you. RSVP ATX will automatically RSVP you to all the unofficial SXSW showcases and events! Learn how to sign up here.

Here are the SXSW 2024 pop ups events you won’t want to miss: 

Sharpie X Paper Mate Studio

March 8 | Icenhauer’s, 83 Rainey Street | RSVP
The Sharpie X Paper Mate Studio is coming to SXSW 2024! Register now to visit the studio and explore unique ways to unleash your creativity with the newest Sharpie® and Paper Mate® products. There are also very limited spots available at the Sharpie X Paper Mate Studio Creative Academy with classes led by seasoned pros, so register soon so you can attend!
SXSW badge holders will get priority.

Variety Power of Comedy

March 8 | ACL Live at The Moody Theater, 310 W Willie Nelson Boulevard | Tickets
Variety will host its Power of Comedy awards show at SXSW for the second year. They will be recognizing comedic achievements across stand-up, film, TV and digital platforms. The 2024 honorees include Samantha Bee, John Leguizamo, Nick Kroll, Andrew Rannells, Hannah Einbinder, Pamela Adlon, Lilly Singh, Jaboukie Young-White, Robbie Praw, and Cazzie David. SXSW badges will be admitted to the event for free. Badgeholders receive priority over wristband holders. However you can also purchase a limited amount of ticket.

The Experience by DELL Technologies

March 8 – 9 | The Riley Building, 315 Lavaca Street | RSVP
Dell is back at SXSW AND this year they are showcasing how leaders across industries are using technology to inspire and create change. You can always count on Dell to have good music, good food and good conversations.

Fallout by Amazon Prime Video

March 8 & 9 | Hotel San José, 1316 S Congress Avenue
Amazon Prime Video is back at Hotel San José this year. This year they’re transforming the space into into Frilly, the town from the highly anticipated series based off a popular video game. Frilly is the wasteland shanty-town outside the Vaults from the series and you get to immerse yourself in. The experience will take attendees on a journey full of activities and Easter eggs from the series. This event is open to the public, however SXSW badge holders will get priority.

Hook’em House

March 8 – 9 | Antone’s, 305 E 5th Street | RSVP
UT at SXSW is back! This year they’re taking over Antone’s. Expect live music, expert panels, swag and everything Longhorns!

Snap Sanctuary

March 8 – 10 | The Pershing, 2415B E 5th Street | RSVP
Snapchat will be celebrating authenticity, community and wellness! Take a break from the hustle and bustle of the festival for a rejuvenating escape. They’ll have everything from morning yoga, sunset DJ sessions, panels and more! There will also be a special performance by a master guest on March 9.

The Audible Sound Experience

March 8 – 10 | 3rd and Congress
Audible is back for another year of fun! This year see Austin from their ferris wheel, play carnival games, eat classic carnival food, win prizes and discover your next listen! This event is open to SXSW badge holders, no RSVP required.

The Tide Laundry Experience

March 8 – 10 | Wanderlust Wine Co, 610 N Interstate Hwy 35 | FREE
Did someone say free food, free drinks and free Tide samples? Don’t miss this event!

Paramount+ Experience: The Lodge

March 8 – 11 | Clive, 609 Davis Street | RSVP
Paramount+ The Lodge experience is back for its second year. This year’s featured movies and shows include; Halo, Fraiser, Dora, Mean Girls (2024), Survivor, Star Trek: Discovery, and more. This year they also have additional activations such as Paramount Presents Theater, Paramount+ The Lodge Confessional and CBS Sports at The Paramount+ Pub.

Leadership in Brand Marketing Summit

March 8 – 11 | Lamberts, 401 W 2nd Street | RSVP HERE
Brand Innovators is where the world’s brand marketing leaders come to learn, share and connect. They’re back at SXSW this year with a great lineup, including marketing leaders from brands like Stanley 1913, Kendra Scott, Turo, Zillow, Samsung, Paramount, Sprinkles and more!

Porshe: Full Service

March 8 – 12 | Brazos Hall, 204 E 4th Street
Porshe is back for its Collaborations Unseen activation this year. See Porsche history in the making at Porsche Full Service at SXSW. The all-electric Macan will be making its American debut!

Hotel ZaZa’s Rachel Nathan Pop-Up 

March 9 | Hotel ZaZa, 400 Lavaca Street 
Hotel ZaZa is hosting a special SXSW pop-up with Rachel Nathan, an Austin-based jeweler. The event is happening March 9 from 4 to 8 p.m. in Perfect Strangers, just off their hotel’s lobby. The event will feature a cocktail station and a selection of light bites. If you attend, you’ll also get a 20% off voucher to use at Group Therapy, Hotel ZaZa’s rooftop restaurant! See Rachel Nathans work here.

Wellness House

March 9 | Other Racquet Social Club, 2717 Manor Road | RSVP
The popular Wellness House is back during SXSW – one day of panel conversations, workout sessions and happy hours. Meet CPG industry entrepreneurs, investors, influencers, and founders.

Wellness House during SXSW 2024

SHE Media Co-Lab

March 9 | 206 E 4th Street | RSVP
Immerse yourself in the science and storytelling of women’s whole life health. Hear from experts, advocates and thought leaders on the latest innovations in health and wellness. Explore how technology is revolutionizing healthcare and celebrate the change makers advancing women’s health. This year’s speakers include; Brooke Shields, Katie Couric, Brittany Jones-Cooper and Liz Plank. More to be announced soon.

Reddit in Austin

March 9 – 10 | Two Hands, 1011 S Congress Ave | RSVP
Enjoy music from some of Austin’s emerging artists, sip on “Reddit Recommends” beverages, or check out their newest addition to Reddit’s contextual and interest-based ads product suite. They’ll also be exploring what it means to get started on and thrive across Reddit’s 100,000+ interest-based communities in relevant and exciting new ways.

The Wearhouse

March 9 – 10 | 800 Congress | RSVP
This March, WWD, Footwear News and Beauty Inc experts along with the thought leaders, influencers, and entrepreneurs, who resonate with Gen Z, join forces at the Wear House. We will explore innovations in storytelling, and the role of insights, AI, content creation and strategic partnerships and more in elevating brands and fully engaging consumers today.

Unwell House featuring Alex Cooper

March 9 – 11 | 1102 E Cesar Chavez | RSVP
Join Alex Cooper host of ‘Call Her Daddy’ who launched The Unwell Network last year will be at SXSW this year. For three days they’re taking over 1102 E Cesar Chavez for food, drinks, parties, panels and more! Space is limited and registering does not guarantee and invite.

May be an illustration of welcome mat and text

Inc. Founders House

March 9 – 11 | Foxy’s Proper Pub, 201 Brazos Street | RSVP
Inc. Founders House at SXSW offers a one-of-a-kind hub for the driven people starting, running, and growing businesses. Inc. Founders House welcomes founders to refuel, recharge, and connect with peers in an intimate setting curated exclusively for entrepreneurs. Over three days at Inc. Founders House, you’ll experience inspiration, insight, and the honest truth that only founders live—whether it’s on stage or across the bar. Inc. Founders House is a crossroads of intellect, guts, strategy, and excitement, featuring: star entrepreneurs, guest bartenders, snacks, apps and cocktails and invite-only happy hours.
You must request an invite.

iHeart Podcast Awards ’24

March 11 | Fairmont, 101 Red River Street | RSVP – Coming Soon
iHeart Podcast Awards is happening live on Monday, March 11 at the Fairmont Hotel! They will be honoring the best and most innovative industry podcasts and creators of 2023. It will be its first time live at SXSW! We’ll have more details about attending and of course, which celebrities will be making an appearance soon! In the meantime make sure to log into your iHeart account and vote for your favorite podcasts.

A Ridiculous Boat Party

March 11 | TBA | RSVP
A Ridiculous Boat Party is back during SXSW 2024, and this time with more great performances and two epic events; a dockside lounge and our very special sunset cruise. Special guest performances to be announced. They will have a dockside lounge as well as a sunset cruise so RSVP and take your pick!

The Meltwater After Party

March 11 | Buenos Aires Cafe, 1201 E 6th Street | RSVP
Get ready to turn up the heat at Meltwater’s SXSW Afterparty, returning to Buenos Aires Cafe on Monday, March 11! Unwind from the SXSW madness in a cozy setting and indulge in Argentinian-inspired cocktails and hors d’oeuvres that’ll have your taste buds dancing.

Network & Nails

March 11 | LACQUER Downtown, 210 Guadalupe Street | RSVP
Sit back, relax, and receive a complimentary gel manicure or pedicure at LACQUER Downtown whilst chatting with like-minded brands, passionate influencers, and expert agency leaders about the hottest trends in the influencer space, and how YOU can capitalize on them.

Lumos House

March 11 – 14 | Private Mansion | RSVP
Lumos House is a curated 4-day experience for tech’s most extraordinary founders, builders, and leaders taking place in a private mansion.


March 11 – 17 | Various locations Rainey Street | RSVP
Since 2010, COLLiDE has taken over Rainey Street at Austin’s SXSW festival. This year they’re taking residence in multiple venues for the entirety of the festival! More details to come.

Cheech & Chong’s Cannabis SXSW Outlaw Party

March 12 | 401 E 6th Street | Buy Tickets Here
The Outlaw Party is back for the fourth year and it’s presented by Cheech & Chong’s Cannabis – where Texas activism and global cannabis advocacy collide! Experience multiple brand activations, legendary speakers, live music, DJs, pink tacos, and only the HIGHEST of vibes! Tickets start at $50 and go up to $125.

Youtube Creator Collective Meetup

March 12 | Location Upon Email Confirmation | RSVP
Get ready to mix and mingle with fellow YouTube Creators, celebrate the awesome energy of SXSW, and enjoy an evening of fantastic food and great conversations. The location will be shared in the confirmation email.

Rolling Stone’s Future of Music

March 12 – 15 | ACL Live at The Moody Theater, 310 W Willie Nelson Boulevard | RSVP
Rolling Stone’s Future of Music franchise honors the artists shaping the music of tomorrow — in all genres, all over the world. It’s our commitment to bringing you what’s new, what’s next, and what’s moving the culture forward. This years lineup includes; Peso Pluma, Teezo Touchdown, Young Miko, Flo Millim Uncle Waffles, Faye Webster, and more.

Paste Magazine presents East Austin Block Party

March 13 – 15 | High Noon & Coral Snake, 2000 and 1910 E Cesar Chavez Street | RSVP
Paste Magazine is throwing their biggest party yet! They will feature 63 bands over three days and four stages. They’ve also partnered with Legal Mezcal, who will be giving away free screen printed East Austin Block Party t-shirts, free live chain stitching and free flash tattoos by Scott Barbier.

Marshall Funhouse

March 13 – 15 | Parish, 501 Brushy Street | RSVP
Marshall Funhouse is taking over the entire 5th and Brushy Street block this year! Expect three days of good music, food, games and solid hangs!

Pourri’s Camp Funk

March 13 – 17 | Parking lot takeover, 5th and Trinity (1 block from the Convention Center | RSVP
Get you groove on at Camp Funk presented by ~Pourri, the makers of Poo~Pourri. At Camp Funk there will be funky beats, fresh scents and transformational discussions colliding for an unforgettable event. Experience a 5-star bathroom, product sampling, gifts, acoustic performances and DJ sets. Did we mention the 30-foot-tall Giant Poo and you’ll get the chance to see the inside of?


March 14 | Mohawk, 912 Red River Street | RSVP
For the third year, FLOODfest is back at Mohawk with an amazing line-up. This year’s line-up includes Chromeo, Hinds, Kneecap, Estevie and more!

Billboard Presents: THE STAGE at SXSW

March 14 – 16 | Moody Amphitheater, 1401 Trinity Street | Tickets
Billboard Presents THE STAGE at SXSW will kick off with a night dedicated to R&B headlined by singer-songwriter and producer PARTYNEXTDOOR on March 14; on March 15, a night celebrating Latin music will feature TJ the DJ and singer-songwriter Christian Nodal; and on March 16, a dance-centric night presented by Carnival Cruise Line will kick off with DJ Sober before electronic giant ILLENIUM takes the stage. Additional talent will be announced at future dates.

Billboard Presents: THE STAGE at SXSW

~Pourri Funk Factory

March 14 – 16 | Speakeasy, 412 Congress | RSVP
Get you groove on at ~Pourri’s Funk Factory, where funky beats, fresh scents and transformational discussions collide for an unforgettable event. Featuring DJ sets from artists like, Questlove, Danielle Ponder and more!

Casamigos Lobby Experience 

March 15 | Hotel ZaZa, 400 Lavaca Street
If you’re a fan of Casamigos, George Clooney’s tequila, then you’re in for a treat! During SXSW you can create your own Ranch Water with Casamigos on March 15 in Hotel ZaZa’s lobby! Hotel ZaZa will also be serving a variety of snacks to pair with the cocktails. This event is happening March 15 from 3 to 6 p.m. 

Denim Atelier by Madewell

March 15 – 16 | Madewell, 1329 S Congress Avenue | RSVP
Madewell is offering personal styling with their in-house experts. In addition, they’re offering complimentary exclusive totes with any denim purchase and sips and bites!

SPIN Magazine

March 16 | Stubb’s BBQ, 801 Red River Street | TICKETS
SPIN Magazine loves Austin and they’re back this year with a dayparty at Stubb’s featuring legendary emo band, Sunny Day Real Estatewho are celebrating the 30th anniversary of their seminal album “Diary.” The show will also feature Matt Pryor, lead singer of The Get Up Kids and more post-punk favorites to be announced soon. Presale tickets for the show are $39.50 and can be purchased here using the artist code DIARY2024. Additional VIP packages are now available as well.

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