What started as a personal blog in 2008 has evolved into a pop-culture lifestyle focused website and social media brand. Originally known as ATXgossip, the brand’s presence began growing rapidly across all platforms in 2022. It was time to grow with it. A new brand was launched to encompass everything ATXGossip had come to be and more! Spilltheatx.com continues to be the go-to for film, TV and celebrity news as well as travel, events and maybe even a little food and fashion. We’re here to spill the tea on anything people are buzzing about!
Spill the ATX averages over 1M monthly reach across website, Instagram and TikTok.
As for geographic and demographic stats, each platform is little different. Social skews female, while the website skews male. On average, the audience is 50% Austin though the TikTok audience expands beyond that (90% US).
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