Ahead of the 2026 United States Grand Prix, TAG Heuer and Oracle Red Bull Racing marked 10 years of partnership with an Austin celebration and we were there! At the event, we got to get up close and personal with an Oracle Red Bull Racing F1 car, check out the F1 line of specialty watches and even hear from former World Champion drive Max Verstappen.
A Decade of TAG Heuer and Red Bull Racing
TAG Heuer and Oracle Red Bull Racing first joined forces in 2016, creating a partnership built around precision, performance and a shared obsession with winning.
The watchmaker serves as the team’s Official Timekeeper, Official Watch, and Team Performance Partner. Over the past decade, the relationship has grown beyond trackside branding, extending into co-branded watches and experiences that bring fans closer to the sport.
It’s a natural fit. TAG Heuer has a long history in motorsports, with its name synonymous with racing, precision engineering, and the pursuit of speed. Now, with 10 years in the books, the two brands are still finding ways to bring that racing spirit to life.
The New TAG Heuer Formula 1 Solargraph x Oracle Red Bull Racing
The latest addition to the partnership is the TAG Heuer Formula 1 Solargraph x Oracle Red Bull Racing, a special-edition watch that celebrates the 10-year milestone.
The 38mm stainless-steel timepiece pulls its design inspiration straight from the Red Bull Racing team colors. A blue sunray-brushed dial, red accents, and a bold yellow central hand give the watch a distinctly motorsport-inspired look, while a blue bidirectional bezel adds another pop of color.
The caseback features both TAG Heuer and Oracle Red Bull Racing branding, along with a checkered-flag pattern that feels right at home in the world of Formula 1.
But this isn’t just about looks. The watch is powered by TAG Heuer’s Solargraph Calibre TH50-00 movement, which uses light as its energy source. It’s also water-resistant to 100 meters, making it a sporty everyday timepiece for those who want a little racing inspiration beyond Grand Prix weekend.
Priced at $2,250, the special edition brings together Swiss watchmaking and the unmistakable visual identity of Red Bull Racing. It’s a watch that feels just as appropriate trackside as it does for a night out in Austin.
10 years in, this partnership is still running at full speed. And with a new watch to mark the occasion, TAG Heuer and Red Bull Racing are making sure that the countdown to the next decade starts in style!
My favorite watches from the F1 line.
