Here’s Why The Visit Fort Worth House Was One of Our Favorite Things at SXSW 2022
March 15, 2022 |
By Lola Hagopian

There are a lot of great parties happening at SXSW but there are always a few that stand out. This year, we must put “Discover the Modern West” hosted by Visit Fort Worth on that list! For three days, Container Bar was transformed into a western wonderland. We ate good food, drank good whiskey and listened to great music!

Here are the best things we saw and did at Discover the Modern West!

When you think Fort Worth, you think about the historic Stock Yards, but just like everything else the city is evolving and modernizing while still keeping its western roots. The party featured some really great sponsors, which were obviously local to Fort Worth: Hotel Drover, TX Whiskey, Lucchese, Smith Music and the Paramount+ series 1883. Together they showcased the best of Fort Worth, both old and new.

Texas is not short on good BBQ and neither was this party. Not only did they serve BBQ from two restaurants on Texas Monthly’s 2021 Top 50 BBQ Joints list but they also had a panel discussing all things BBQ. What’s not to love?!

Texas whiskey company TX Whiskey also provided tastings and a mixology panel. We enjoyed trying all the different flavors and learning more about the company. Everything they use is locally sourced including the leather on the bottle caps.

In addition to music, food, and drinks, Fort Worth welcomed the Lucchese brand. Lucchese has been handcrafting boots since 1883. If you need a new pair, we highly recommend checking them out.

The Drover Hotel took over the upstairs portion of Container Bar. Located within walking distance to the famous Stock Yards, Hotel Drover truly encompasses the meaning of modern west. We stayed at The Drover last year and call tell you for a fact that they truly did replicate the hotel!

The Paramount+ series 1883 was also at the party. They had fun photo-ops, branded merch and a surprise meet and greet with Eric Nelson, who played Ennis on the series. PS, in case you aren’t aware, 1883 was filmed on location in Fort Worth. No word yet on whether or not the next installment of the Yellowstone series 1932 will film in Texas.

We sure did enjoy Discover the Modern West. Let’s hope they’ll be back for more next year!


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