The SXSW 2022 Pop-Ups You Don’t Want To Miss
March 7, 2022 |
By Lola Hagopian

SXSW is back in person this year and we have definitely missed it! One of our favorite parts of the festival is the pop-ups and installations and we can’t wait to see what the fest has in store for us this year. Since we are now just weeks away, we’re posting our lists of celebs confirmed to attend as well as the best pop-ups we’ve heard about. Be sure to bookmark this page and check back often as we will be updating this list as things are announced!

Here are the SXSW 2022 pop-up experiences you won’t want to miss!

Blockchain Creative Labs SXSW Takeover

March 11 though 13 | 5th and Trinity | Badges Not Required 
Blockchain Creative Labs is FOX Entertainment’s NFT studio. This year they’re taking over SXSW with parties, events, and experiments. They’re inviting festival-goers to create and interact with NFTs, Blockchain, and the Metaverse. Did we mention WWE will be there?

Ray’s NYC x Bumble Pop-up 

March 11 and 12 | 607 Blanco Street | Badges Not Required
NYC’s Lower East celebrity-loved dive bar, Ray’s, is heading to SXSW in partnership with Austin’s own Bumble. Ray’s will include free food & beverage (yes, booze too) – making guests truly feel like they’re being welcomed into the home of a friend. Additionally, limited-edition Filson x Ray’s Austin hats will be sold and the orange Ray’s Texas t-shirts will be handed out.

Peacock Playground

March 11 through 13 | 80 Rainey Street | Wristbands and Badges Required 
Peacock’s is bringing it’s original series’, Bel-Air, Girls5Eva, Joe v. Carole, Killing It, and Bust Down for SXSW this year! Enjoy a grownup playground by enjoying a beverage in the lounge, playing games and shopping for exclusive merch! This is anything but child’s play. 

Meow Wolf

March 11 through 14 | The Sunset Room, 310 E 3rd Street | Wristbands and Badges Required 
Meow Wolf is coming to SXSW in collaboration with Spatial! Spatial will be providing Meow Wolf an interdimensional portal at “The Spatial Holodeck.” The experience has infinite potential of immersive technologies to enhance human experiences in real world environments.

If you don’t know about Meow Wolf, let us tell you, you do not want to miss this event. Here’s a peak at what their experiences are like.

Ripple House

March 11 through 13 | Reina, 78 Rainey Street | Wristband and Badges Required 
If you’re a crypto enthusiast this one is for you! Ripple House will host experts from the crypto industry as well as provide networking opportunities, art, music, and much more. 

Superheroes & Superstars Experience

March 11 through 14 | 604 Driskill Lot | Wristband and Badges Required 
Prime Video’s The Boys (starring Austinite Jensen Ackles) is teaming up with Lizzo’s Watch Out for the Big Grrrls in what we can only imagine is a crazy good time! There’s going to be burger stands and a carousel of dreams and more. Don’t forget to drop by the supersize juicebox bar for a Lizzo inspired cocktail. 

The Experience By Dell Technologies

March 11-14 | Brazos Hall, 204 East 4th Street | Wristband and Badges Required 
Join Dell Technologies and meet up with other creatives. Network with like minded individuals and ignite ideas. Expect interactive games, insta-worthy pop-ups and more.

“Around the World” With National Geographic

March 12 | The Sunset Room, 310 East 3rd Street | Wristband and Badges Required 
Take an immersive tour of some of Earth’s most beautiful wonders. This is a transporting evening party, so you can enjoy tastings inspired from all around the world. 

ATLANTA on FX presents The Trip: A Pop-Up Cafe

March 12 through 13 | Higher Ground, 720 Congress Avenue | Badges Not Required
The Emmy® Award-winning comedy is gearing up for it’s third season but before that they are inviting fans to enjoy a immersive pop-up. The multi-floor psychedelic experience is a sneak-peak of what’s to come in season three. You won’t want to miss it! 

Non Badge SXSW event

Spurs x Sneaker Politics Collaboration

March 12 through 13 | Sneaker Politics, 221 W 2nd Street | Badges Not Required
The San Antonio Spurs will be taking over the Sneaker Politics store for a seven-piece Spurs x Sneaker Politics capsule collection. The collection will include t-shirts and hats. Each piece in the collection draws from the classic look of collectibles, cups, displays and nostalgia found on the shelves of 1990’s and 2000’s convenience stores with a nod to the Lone Star State.

The Modern West

March 12 through 14 | Container Bar, 90 Rainey Street | Wristband and Badges Required
Discover the Modern West with Visit Fort Worth. Free BBQ, whiskey and beer daily. Plus, special appearances, live music, giveaways, filmmakers and more guests discussing fashion, film, music and sports. A live podcast studio featuring Fort Worth favorites will also be happening.

Rolling Stone’s Unsmoke The Future

March 12 through 15 | 800 Congress Avenue | Wristband and Badges Required 
“Unsmoke the Future” with Roling Stone, BlogHer, and Philip Morris International. Enjoy the four-day speaker series with discussions about the future of business, society, government, and more.

Cheetos Hands-Free House

March 12 through 15 | 1209 E. 6th Street | Badges Not Required
Cheetos is giving Austin a taste of hands-free freedom. Discover a Cheetos house full of hands-free technology leading to a backyard party with free Cheetos-inspired cuisine, free drinks, a hands-free vending machine and more surprises.


March 12 through 16 | 3rd and Congress | Wristband and Badges Required
The Slack Digital HQ Experience at SXSW is a free interactive pop-up experience that includes treats, swag, photo ops, a workspace and more!

Reign House SXSW

March 12 | Reign House, 411 Brazos Street #222 | Badges Not Required 
Enjoy engaging conversations with like minded individuals over coffee and brunch bites. Listen in on two panels centered around consumer and enterprise tech: startups using technology to bring communities together. RSVP here.

Porsche Unseen

March 12 through 16 | 400 Congress Avenue | Badges Not Required 
Want to see all of the unseen Porsche prototypes? This is Porsche invites you discover cars, music and designs you have never seen before! 

Create & Cultivate

March 13 | Fair Market, 1100 E 5th Street | Badges Not Required
Create and Cultivate is back at SXSW this year! You can enjoy: live podcasts, delicious food and drinks, products from brands, networking, and of course conversations! RSVP here

Create and Cultivate Austin Popup

Bala’s Boot Scootin’ Disco

March 13 | Bangers Basement, 79 Rainey Street | Badges Not Required
Join Bala for an evening of Boot Scooting’ Disco. Be sure to wear your finest rhinestone cowboy boots to enjoy a night of live entertainment, cocktails, light bites and much more. Additionally, they are offering two Balacize workout classes earlier in the day. Visit their website for more details. RSVP here as space is limited.

Supergoop! at Brush Square Park

March 13 | Brush Square Park, 409 E 5th Street | Wristband and Badges Required
Supergoop will be at the SXSW Registrant Lounge at Brush Square Park. Creatives are encourages to stop by to enjoy free cocktails, snacks and meet and share ideas. The Brush Square Park space provides a relaxing, shaded environment for registrants to catchup on emails, take a break and network during regular programming hours.

eMLS Cup takes on SXSW

March 13 | ACL Live at The Moody Theater, 301 W. Willie Nelson Blvd. | Badges Not Required 
Calling all soccer/futbol fans! The biggest FIFA event in North America kicks off at SXSW on March 13. Expect professional FIFA players, art, music, and other unique fan activations. You might even find a few Austin FC players walking around! This event is FREE and open to everyone. RSVP here

Tour Icon’s “House Zero”

March 13 through 14 | 1700 Riverview Street | Badges Not Required 
We’ve heard 3D-printing has become a big thing but we didn’t think house big. You can now witness a 3D-printed house yourself. Austin’s very own ICON is giving tours of their “House Zero” as an official SXSW event. Their East 17th Street residences were the first 3D-printed homes sold in the U.S. 

JVN Come As You Are Tour

March 14 | Janet St. Paul Studio , 110 San Antonio Street | Badges Not Required 
You might have seen that the recent season of Queer Eye was set in Austin. Naturally many of them ended up loving ATX and JVN even lives here now. So we’re not surprised that he’s at SXSW this year with his hairline. They’re offering free hair styling for everyone. And you never know who might show up, either way with JVN haircare you’ll look good no matter what! 

Shell House

March 14 through 15 | Antone’s Nightclub, 305 E. 5th Street | Wristband and Badges Required
Shell House is shelling out all the information you need to know about achieving net zero. You can recharge and refuel in their lounge and experience a unique interactive experience. 

Global Street Farm presented by International Fresh Produce Association

March 15 thought 16 | Idle Hands, 85 Rainey Street | Badges Not Required 
Experience delicious foods, wonderful conversations about ideas shaping food and culture in the world of produce and florals. There will also be performances by Phebe Starr, Eli Fola and more.

C3 MGMT Showcase

March 16 | Historic Scoot Inn, 1308 East 4th Street | Badges and Wristbands Required 
Enjoy an official showcase at the Scoot Inn that includes performances by some up and comers, including Paris Jackson. That’s right, that Jackson. Other acts include, Calder Allen, Josh Fudge, La Doña, Taipei Houston, Tony Velour, and Willow Avalon! 

Dr. Martens at Container Bar

March 16 | Container Bar, 90 Rainey Street | Badges Not Required 
Dr. Martens are back again this year at Container Bar! Enjoy some new bands, get inked for free, and of course enter to win a fair of custom Docs. Make sure to RSVP

New Nashville Riverboat Roadshow (Unofficial SXSW Event) 

March 16 | Hyatt Regency Dock, 208 Barton Springs Road | Badges Not Required 
It might be an unofficial event but it sure looks like a good time. New Nashville Live is offering up free food, dinks, and music, on an actual boat! You can catch the first cruise at 1 p.m. and the second at 7 p.m. It’s first come, first serve so make sure you RSVP.

South by San José

March 16 | Hotel San José, 1316 South Congress Avenue | Badges Not Required 
South X San José is back for the 21st year! It’s always and forever FREE! No wristbands or RSVP’s required. Enjoy live music, local vendors and good times. 

ACL Radio Morning Broadcast

March 16 through 19 | Kimpton Hotel Van Zandt, 605 Davis Street Badges Not Required 
Join ACL Radio for their annual SXSW live morning show. This year they’re broadcasting from a new location, Hotel Van Zandt! For a $5 donation to Make-A-Wish Foundation you can enjoy live music, interviews, and more. 


March 16 through 17 | Mohawk, 912 Red River Street | Badges Not Required
Join Floodfest for it’s sixth annual SXSW showcase. Perfume Genius, Petey, Girlpool, Self Esteem, Kristin Hersh, Horsegirl, mehro, Luna Li and more! RSVP here. 


March 17 | Luster Pearl East, 114 Linden Street | Badges Not Required 
Open bar, snacks, a photobooth and live screenprinting – need we say more? Find all the details about this one day event and RSVP here. 

Dillion T. Pickle’s Austin Throwdown

March 17 | Idle Hands, 85 Rainey Street | Badges Not Required
Join Dillon T. Pickle as he and his favorite bands host the biggest pickle party of 2022. Free music, free high fives and fee thumbs ups.

Samsung Galaxy + Billboard Present THE STAGE at SXSW®

March 17 through 19 | Moody Amphitheater at Waterloo Park, 1401 Trinity Street | Badges Not Required (Tickets Available For Purchase)
For the first time in Billboard‘s history, the brand will feature three consecutive evenings of chart-topping headliners at the Moody Amphitheater at Waterloo Park, Austin’s newest outdoor live music venue. The concert series features Gunna, Young Thug, Kygo (supported by Frank Walker and Forester), Shawn Mendes, Sebastian Yatra and DJs Rosegold and DJ VRYWVY.

The Samsung | Billboard Galaxy House

March 17 through 19 | Moody Amphitheater at Waterloo Park, 1401 Trinity Street | Wristband and Badges Required 
experience engaging panel discussions, exclusive one-on-one interviews, creator resources, and more. Find all the details here

Ladybird Lake Outdoor Stage

March 17 through 19 | Ladybird Lake | Badges Not Required
SXSW’s biggest stage is back with their FREE three-day outdoor concert! That’s right, no badges, no wristbands and no RSVPs. The gates open at 4 p.m. daily! Find the full line-up here

Brooklyn Bowl Family Reunion

March 18 through March 20 | Empire Control Room & Garage, 606 East 7th Street
The Brooklyn Bowl Family Reunion is returning to SXSW this year. Catch 16+ live performances. This years partners include; Crown Royal, Miir, Ernie Ball, and Ranch Water. RSVP here.

The Austin Chronicle’s Hair of the 3-Legged Dog Day Party

March 18 | Hotel Vegas, 1502 East 6th Street | Badges Not Required 
The Austin Chronicle SXSW day party is back for its 7th year. This year they’re taking over Hotel Vegas. Expect FREE food, drinks, music, coffee, swag, and puppies – the puppies are not FREE but you sure can adopt them. Get details here.

Day party

Urban Outfitters + Converse + Fujifilm

March 19 | Space 24 Twenty, 2420 Guadalupe Street | Badges Not Required
Enjoy music, activations, food and drinks for one day only! Presented by Converse, Fujifilm and Urban Outfitters.


While it’s not SXSW related this fun event is happening during the festival! Plus, there’s a chance you’ll see Austinite and SXSW attendee Jensen Ackles since the event is at his brewery: Family Business Beer Company.

FBBC Crawfish Boil

March 12 | Family Business Beer Company, 19510 Hamilton Pool Road (Dripping Springs)
FBBC is having a huge crawfish boil with live Cajun music by Jesse Lege and Jo James! Also “baby“ from The Boys will be on site for this event only.

Find out more about the best of SXSW 2022 here.

Photo via @SXSW