Hospitality hotspot Cinema Center is back at SXSW! Some of the best celebrity encounters have happened here in past years (see who we spotted in 2023 here).

The films they will host this year include:

• Arcadia with Nicholas Cage, Sadie Soverall, Jaeden Martin, Joe Dixon.
• The Uninvited with Pedro Pascal, Ruffus Sewell, Walton Goggins.
• Duplass Brothers Productions Indie Episodic Showcase with Mark Duplass.
• Diane Warren: Relentless with Diane Warren and other special guests.
• Little Indian Boy with Karan Soni, Sunita Mani, Zarna Garg, Harish Patel, Peter S. Kim, and Sas Goldberg.
• Doin It with stars Lilly Singh, Stephanie Beatriz, Jessica Clement, and others to be announced.
• Immaculate with stars Sydney Sweeney, Alvaro Morte.

The Cinema Center is sponsored by 2024 supporting partner Sommsation, a luxury wine experience and DTC marketplace with a collection of over 50 top-tier independent wineries. They will be hosting blind wine tastings with a digital edge, and will feature its virtual tasting experiences and concierge services. 

Other partners include William Grant & Sons who will be on-site serving their portfolio of luxury spirits brands. Specialty libations will be served including the classic Hendrick’s & Tonic, Hendrick’s Cucumber Lemonade, Hendrick’s Grapefruit Collins with additional cocktails featuring the Milagro Tequila Spicy Margarita, Reyka Vodka Espresso Martini, and the Tullamore D.E.W. Honey Highball. Meanwhile, Peroni USA will return as the official beer partner as well as premium mixer brand, Q Mixers.

The Cinema Center is produced by Hollywood Communications and Events agency, Roxstar Entertainment and is an exclusive invite only event series supporting film and filmmakers with unforgettable red-carpet experiences.