SXSW Pop Up: C4 Smart House
March 9, 2023 |
By Lola Hagopian

The Austin-based energy drink C4 Energy is an official partner of SXSW again this year! They were one of our favorite activations last year due to their star-studded lineup. We can’t wait to see what they have in store for us this year!

C4 is bringing something very unique to the festival this time. Their C4 Smart House is a first-of-its-kind experiential oasis for thinkers, creators and doers! It will be a three day activation where they will introduce new flavors and looks of C4 Smart Energy – which is their collection of natural energy drinks that sharpen focus(Sign us up!).

They will be at Fair Market on March 16 through March 18 from 11 am to 8 pm daily. This is a free and public event! No RSVP required!

More about C4 Smart House

The Fuel Experience

An immersive video experience where guests will watch and feel different moments that play a role in sparking their creativity, encouraging a sense of motivation, inspiration, and energy as they move through the next stages of the consumer journey.

The Creators Lab

Inspired by the public art that Austin is known for, this creative space allows guests to explore their inner street artist and create one-of-a-kind graffiti-style streetwear including hoodies, bucket hats and more, utilizing custom stencils for the experience.

The Moments Room

A community photo engagement where guests define what moment inspires them – whether it be focus, inspiration, creativity, action, energy – to be utilized for the brand’s wild posting campaign, in which an enlarged poster version of the image will be printed and hung across +25 locations throughout the city as part of the brand’s citywide takeover, creating a sea of moments (and faces), ensuring the C4 Smart House will leave a lasting impression in the city of Austin long after SXSW is completed.

 The Flavor Lounge

An outdoor oasis offering guests the opportunity to taste the six new flavors of C4 Smart Energy and enjoy daily programming including lawn games and a roster of DJs including DJ Ortiz, Tay Powers and DJ Hella Yella and live performances from SXSW artists such as Thee Unemployed, Kydd Jones, Your Grandparents, Bellah, Plastic Picnic, and Obongjayar.

Don’t miss out on this unique activation!

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