PATRÓN Tequila is returning to Austin with the Hacienda PATRÓN experience at ACL Music Festival. The iconic two-story pop-up is inspired by the brand’s distillery in Jalisco, Mexico.
Inside the pop-up, they’ll be serving up bespoke cocktails, including their signature Headliner Margarita served in a limited-edition Collector’s Cup!
Beyond the tequila, you’ll find surprise performances from local DJ’s spinning vinyl, an on-site taco cart serving up food & drink pairings by Cuantos Tacos, daily happy hour specials (the first 100 festival goers that get a Headliner Margarita during happy hour will get 1 free taco!), and more unexpected moments throughout the weekend.
The event is open to the public on a first come, first served basis. Be prepared for a line – especially for those aforementioned surprise performances. No details on who will be performing this year but as soon as we know, we’ll share the deets. Last year’s highlight was King Princess!
Here’s a peak inside the 2025 Hacienda PATRÓN experience.
