If you want in on the fun of USGP F1 week in Austin, you’ve come to the right place! There are plenty of Formula 1 parties and events happening whether you plan to head out to the Circuit of the Americas or stick around downtown.
Here are all of the best F1 Events Happening in Austin!
F1 Hub
F1 Hub is now open on South Congress Avenue. The pop-up shop will serve as a central pit stop for both seasoned fans and fashion-forward newcomers. Shop exclusive collections, official team gear and unique collaborations and get all the gear you need for race weekend.
What: F1 Hub
Where: 1712 South Congress Avenue
When: Open from 10 a.m. to 7 p.m. from Friday, October 10, to Wednesday, October 15, with extended hours of 10 a.m. to 9 p.m. from Thursday, October 16, to Monday, October 20, to accommodate rising demand over race weekend.
The Atlassian Williams Racing Fan Zone
Beginning on Monday, October 13, the Atlassian Williams Racing Fan Zone presented by Kraken gives fans the opportunity to interact with the team and its partners in new and exciting ways. Located once again on Congress Avenue, the free-to-enter event offers Q&As with the team’s stars, a host of interactive experiences, and chances to get up close with Atlassian Williams Racing’s past, present and future. More details can be found here.
What: Atlassian Williams Racing Fan Zone
Where: 800 Congress Ave.
When: October 13 through 18 from 11 a.m. to 7 p.m. daily
Road to the Race
Circuit of The Americas is once again partnering with the The Exotics Network to celebrate F1 with the Road to the Race festival. Now in its third year, Austin’s official kick off to the Grand Prix week will take over the Long Center with an unmatched celebration of motorsport and culture. The FREE event features 100+ hypercars and supercars, Formula 1 showcars, celebrities and more.
Race Festival Highlights Include:
- A lineup of hypercars and supercars arriving from across the country will create the most impressive exotic display Austin has ever seen.
- Beyond the showcars, Road to the Race will draw notable figures from the world of Formula 1 — from team representatives to well-known F1 personalities, celebrities and on-air talent.
- Red Bull will take center stage with a full-scale activation — transforming the H-E-B stage into the heartbeat of the evening. Guests will experience high-energy performances led by Red Bull’s featured DJ, amplified by the iconic Red Bull DJ Truck, creating an atmosphere that matches the intensity of race week.
- Professional-grade F1 simulators will give guests a chance to test their skills.
- Premium spaces such as the Kodosky Lounge will provide elevated food, open bars, and private amenities for VIP guests.
- Every GA RSVP will include entry to win two (2) weekend General Admission tickets to the United States Grand Prix at Circuit of the Americas.
What: Road To The Race Festival
Where: The Long Center, 701 W. Riverside Dr.
When: October 15 from 5 to 9:30 p.m.
Get tickets here.
Enchante Garage
Daniel Ricciardo’s brand Enchante pop-up in Austin once again, with four opportunities to purchase merch. Snag items from their latest collection at the following times and locations:
The Meteor – 2110 S. Congress Ave.
• October 15 from 12 to 7 p.m.
• October 16 from 12 to 6 p.m.
Cosmic Saltillo – 1300 E. 4th St.
• October 17 from 11 a.m. to 7 p.m.
• October 18 from 10 a.m. to 3 p.m.
AT&T Garage
Free and open to the public, the AT&T Garage features a live podcast taping of P1 with Matt and Tommy, DJ sets from Cheat Codes and Erok, ORBR racing simulators, custom phone case and fast charging stations.
Additionally, they will be hosting retail fan activations at select AT&T stores, including a meet and greet with Yuki Tsunoda at AT&T Corazón Store (1000 E. 5th St.) at 3:10 p.m. on October 15.
What: AT&T Garage
Where: Distribution Hall, 1500 E. 4th St.
When: October 17 through 19
Monster Energy Pop-Up
To celebrate the official U.S. launch of Monster Energy’s limited-edition Lando Norris Zero Sugar flavor (launching next week), Monster Energy and Formula 1 driver Lando Norris are bringing fans an immersive experience right in the heart of Austin. From October 15 through 18, fans can visit the Monster Energy Pop-Up to try the new flavor, shop the latest drop from Lando’s LN4 clothing line and even customize items with artist Stay Chill Bill during select days.
What: LN4 X Monster Energy Pop-U
Where: 1011 S Congress Ave.
When: Wednesday, October 15 through Saturday, October 18 from 10 a.m. to 6 p.m. daily
Duracell Fan Prix
Here’s your chance to meet Atlassian Williams Racing driver Carlos Sainz. All you have to do is buy a pack of Duracell batteries. The first 100 people are guaranteed to see Carlos!
What: Duracell Fan Prix
Where: Home Depot, 8801 S. I-35 Frontage Road
When: October 16 – Event at 2 p.m., Meet & Greet at 6:30 p.m.
Esses Bazaar ATX
Join for a night of global racing, local shopping and a celebration of all that makes Formula 1 great and Austin weird, hosted in partnership with Visa and Cash App. The event will feature local Austin food vendors, vintage and thrift pop-ups, a tattoo artist, cocktails, a live dj, a special edition of Esses Issue 03, a show car, and a fun surprise from VCARB. This event is also to celebrate one year of Esses Magazine, which launched Issue 01 in Austin ahead of the 2024 U.S. Grand Prix.
What: Esses Bazaar ATX
Where: Cheer Up Charlies, 900 Red River St.
When: October 16 from 6 to 10 p.m
McLaren Racing Live: Zone Studio
At this space where garage meets gallery, the energy of McLaren Racing collides with the creativity of world-class artists. Discover original works inspired by the feeling of being ‘In The Zone,’ get up close and personal with their 2025 F1 car, test your speed on simulators and immerse yourself in art and culture.
What: Mclaren Racing Live: Żonę Studio
Where: LZR Austin, 612 W. 4th St.
When: October 16 from 12 to 4:30 p.m., October 17 from 1 to 9:30 p.m., October 18 from 11 a.m. to 10 p.m.
Plus Four Four Rodeo
+44 is pulling up in Austin with a pop-up store. It’s happening for four days at The Flower Shop.
What: Plus Four Four Rodeo
Where: The Flower Shop, 1300 E. 7th St.
When: October 16 through 19
Wynn Nightlife Presents at Mayfair Austin
Wynn Nightlife brings the party scene to the ATX with four nights of incredible music. On Thursday, they kick things off with King Louie followed by DJ Pauly D on Friday, Zhu on Saturday and Cloonee on Sunday. Get more info here.
What: Wynn Nightlife
Where: Mayfair Austin, 501 W. 6th St.
When: October 16 through 19 starting at 10 p.m. nightly
Cantina PATRÓN Pop-Up
From Friday, October 17 through Sunday, October 19, F1 fans can step into the Cantina PATRÓN, a race-weekend destination in partnership with Mexico City’s Michelin-starred Taquería El Califa de León. Enjoy a curated menu of signature tacos, expertly crafted PATRÓN cocktails, live music and immersive experiences that showcase the brand’s authentic tequila-making process. Consumers (21+) can secure their spot here.
What: Cantina PATRÓN
Where: 507 West Ave
When: October 17 through 19, Various Times
The VCARB™ and ORBR™ x Mobil™ Spin to Win Event
ExxonMobil is taking the energy to a whole new level and giving race fans an unforgettable experience with a VCARB™ and ORBR ™ x Mobil™ pop-up event. Experience the Spin to Win merchtruck, walk along an immersive, expansive, hand-drawn racetrack on the ground and get custom graffiti-tagged swag. This unforgettable experience will keep the fun of Formula 1 going into the streets of Austin.
Prizes include:
- $20 gas gift cards
- High-quality, fast-charging portable phone chargers
- Official Oracle Red Bull Racing and Visa Cash App Racing Bulls hats
- LEGO® Oracle Red Bull Racing race cars
- Red Bull cans
And for the ultimate prize? One winner each day will take home free gas for a year.
What: The VCARB™ and ORBR™ x Mobil™ Spin to Win Event
Where: Mobil station on 1403 S. Lamar Blvd.
When: October 17 from 4 to 8 p.m., Saturday, October 18 from 10 a.m. to 2 p.m.
Mr. Black X AM Radio
Mr Black is teaming up with AM Radio, the DJ duo redefining what nightlife looks like in 2025. Together, they’re bringing their signature “coffee rave” series to Austin on October 18 at Cosmic Saltillo, blending caffeine, cocktails, and culture into an all-day dance experience.
What: Mr Black X AM Radio
Where: Cosmic Saltillo, 1300 E. 4th St.
When: October 18 at 11 a.m.
Bloom Pit Stop Party
In partnership with Mayfair Austin and Wynn Las Vegas, Bloom Pit Stop is happening Saturday afternoon. They promise to have good vibes, great tunes and plenty of Bloom sips. Plus, free Bloom gifts for the first 100 guests.
What: Bloom Pit Stop Party
Where: Mayfair Austin, 501 W. 6th St.
When: October 18 from 1 to 8 p.m.
SI Circuit Series
On Saturday, October 18, SI Circuit Series returns to downtown Austin. The event will be headlined by Sofi Tukker, with support from DJ unKommon, and produced in partnership with COTA and unKommon Entertainment. This year’s Circuit Series offers guests exclusive ticketing opportunities through Verizon’s MyAccess program, alongside premium beverage experiences from PATRÓN Tequila, Grey Goose Vodka, and Jack Daniel’s Tennessee Whiskey. Champion will provide exclusive gifting for VIP guests, and Ted Baker will have a photo moment to capture the moment. CELSIUS rounds out the mix as the official energy drink partner for the night.
What: SI Circuit Series
Where: 304 E 3rd Street
When: October 18, Doors at 9 p.m.
Jack Daniel’s Garage
Join Jack Daniel’s for some iconic whiskey, tasty bites and exclusive musical performances in Austin during F1 Week 2025! Chase Rice headlines with special guests Josh Ross and Hannah McFarland. All guests must be 21+ to gain entry.
What: Jack’s Garage
Where: The Sunset Room, 310 E. 3rd St.
When: October 18 from 7 to 10 p.m.
RSVP here.
Paddock After Dark
Glenfiddich and Aston Martin Formula One Team will take over Pershing Hall for Paddock After Dark. At the activation, guests 21+ can immerse themselves in the world of F1 while exploring a replica AMF1 car and the striking new Aston Martin Valhalla. Set to a backdrop of live music, elevated Glenfiddich cocktails and culinary offerings, this unique experience will bring the energy of the Grand Prix to fans. Tickets can be found here: http://astonmartinf1.com/en-GB/Glenfiddich-Paddock-After-Dark Note: Completing the registration interest form does not guarantee a ticket. Successful applicants will be contacted directly.
What: Paddock After Dark
Where: Pershing Hall, 2415 East 5th St.
When: October 18 from 8 p.m. to 1 a.m.
F1 Party at Powder Room
Red Bull and LALO are powering a party at Powder Room on Saturday night. Catch the Formula 1 car parked out front, sip on cocktails by LALO & Red Bull, vibe to live entertainment and watch the night unfold with surprise guest appearances. Limited tickets available. Price is $100 for GA.
What: F1 Party
Where: Powder Room, 301 W. 5th St.
When: October 18 at 10 p.m.
Rolling Stone IQOS Party
IQOS is partnering with Rolling Stone to throw a rocking event at Inn Cahoots. As part of the Austin F1 race, PMI U.S. is launching the IQOS Gear Edition—a super limited edition of the FDA-approved device. Guests will enjoy entertainment from Disko Cowboy, Calder Allen, Brent Cobb & Croy and The Boys. Open to 21+ starting at 7 p.m.
What: Rolling Stone IQOS Party
Where: Inn Cahoots, 1221 E. 6th St.
When: October 18, doors at 7 p.m.
The One Party by Uber
Though not actually an F1 event, The One Party by Uber features a special performance by a three-time GRAMMY Award-winning group, ZAC BROWN BAND. Please note all guests must be 21+ with a valid ID to enter. Uber One members who are based in Austin can check their emails for an invitation from Uber One. The One Party is free to attend and tickets must be claimed in advance.
What: The One Party by Uber
Where: Uber Ranch at 1510 Crozier Lane
When: October 18 at 8 p.m.
Chivas x Codependent F1 Watch Party
At the Chivas x Codependent F1 Watch Party, guests can expect the following:
- Race Simulator where you can feel what it’s like to be an F1 driver in an immersive, one-of-a-kind experience
- F1 races streaming on TVs during the party
- Race Car Ice Luge featuring Chivas cocktail samples
- Curated Chivas-branded cocktail menu
- Chivas-infused chocolate pairings
- Champagne tower with G.H. Mumm
The event is FREE!
What: Chivas x Codependent F1 Watch Party
Where: Codependent Cocktails + Coffee, 301 West Avenue
When: October 19 from 11 a.m to 3 p.m
Want more F1 racing fun? Check out these posts. And follow along with our adventures on our Instagram account here!
