When OMEGA celebrated the launch of their new boutique in Austin, they did so with some serious star power. Not only was Global Brand Ambassador Glen Powell there but so was Heated Rivalry star Robbie GK!

Celebrities Shine At OMEGA Event in Austin

To mark the opening, the brand hosted an Austin event complete with an orange carpet and celerity arrivals. Powell was surely happy to be home as he’s a proud Austin native and full time resident. Other celebs in attendance include the aforementioned Heated Rivalry star Robbie GK, Alison Williams and Alexander Dreymon.

The Swiss watchmaker’ is ex presence across North America. Located at’s newest boutique is located at 11700 Rock Rose Avenue in the Domain Northside district.

Stay tuned for many more celebrity sightings in the ATX as SXSW officially begins today! Stay up-to-date on all the celebrity tea here. And be sure to follow us on TikTok and Instagram.

Featured photo by Rick Kern/Getty Images for OMEGA.