Looking for SXSW events you can attend without a badge? You’ve come to the right place! We’re highlighting the events we are most excited about and today’s pop-up is The Trip: An Atlanta Cafe.

To celebrate the return of the fan-favorite comedy Atlanta, FX is hosting a transportive pop-up called The Trip: An Atlanta Café. Designed to spotlight season three’s European narrative and play into the experience of cafes found in Amsterdam, the two-day immersive activation welcomes eager fans back into the world of Earn, Alfred ‘Paper Boi’ Miles, Darius and Van.

The cafe offers a full-sensory environment framed by the experience of an “Amsterdam Coffee Shop” where all may not be what it seems. Guests will be welcomed with traditional coffee service and European snacks and then journey from reality to surreal by ascending to the second story for a mesmerizing environment posing the question, “Are you seeing what I’m seeing?” The experience features easter eggs of what is to come in the new season, alongside a series of highly shareable “look and look again” activations.

For attendees who wish to heighten their “trip,” surprise and delight moments occur daily at 4:20 pm at which time additional sensory elements emerge throughout the experiential art exhibit and coffee shop.

Happening March 12 through 13 from 10 am to 5 pm at the two-story Higher Ground space, the event is open to the public though priority access will be given to SXSW badge holders.

Looking for more SXSW action?
Check out these posts:

• THE SXSW POP-UPS YOU DON’T WANT TO MISS
• CREATE AND CULTIVATE AUSTIN POP-UP
• SXSW 2022: CELEBRITIES CONFIRMED TO ATTEND
• HERE’S HOW YOU CAN GET YOUR HAIR DID WITH JONATHAN VAN NESS AT SXSW
• SXSW FILM: STILL WORKING 9 TO 5

Featured photo via FX.