Austin based Tequila 512 is taking legal action against the tequila brand fronted by Keeping Up With The Kardashians sister Kendall Jenner. According to a TMZ article, 512 claims in a lawsuit that it’s a cheap trick for 818 to copy its schtick by using an area code for its moniker.

And that’s not all! 512 says that the color scheme on the two bottles is meant to confuse consumers. And, since 512 was launched in 2015, they did it first.

That same TMZ article goes on to day that 512 also claims something shady happened in sister Kim’s app, “Kim Kardashian: Hollywood.” While promoting Kendall’s 818 Tequila, it seems the 512 bottle was front-and-center on the in-game images. It’s unclear if this was intentional or a mistake, but if it’s a mistake that would seem to validate 512’s claim that people are easily confused.

Kendall was actually not named as a defendant in the suit. Only 818 Tequila is being sued. A company rep says that they believe the allegations are without merit.

Speaking of the Jenner / Kardashian crew, perhaps Kim Kardashian will pop up at SXSW 2022. After all, Pete Davidson is premiering a film at the Austin based fest. And Kanye West may be around town as well! Get all the details on what celebrities are confirmed to attend here – and what we know about a pop-up performance from Kanye here.