For the first time, the Criterion Collection is taking its iconic mobile film closet experience outside Brooklyn, New York, with a debut at SXSW 2025. Known for its curated collection of cinematic masterpieces, Criterion’s pop-up promises to be a must-visit attraction for both film buffs and festival-goers alike.
A Traveling Treasure Trove of Film History
The Criterion Collection has long been celebrated for its high-quality film releases, offering everything from classic Hollywood films to international masterpieces. Its headquarters in Brooklyn has long been a home base for passionate film lovers, but SXSW 2025 marks the first time they’ll take their cinematic vault on the road in the form of a mobile film closet.
The mobile closet is designed as an interactive, visually stunning space that showcases the best of Criterion’s catalog. Visitors can step inside and discover rare screenings, browse curated collections, and even take part in exclusive film-themed experiences. It’s a celebration of film history, offering a truly immersive way to explore some of the greatest films ever made.
Drawing Celebrities and Industry Members
In true SXSW fashion, the event is drawing not only film lovers but also celebrity guests and industry members. The Criterion Collection is known for its impact on cinema, and with its mobile presence at SXSW, it is bound to attract major names from Hollywood, the film industry, and beyond.
Celebrity appearances are expected, with many major names from both the film world and the entertainment industry drawn to the pop-up. Expect to see directors, actors, and filmmakers who have made their mark in both independent cinema and mainstream film. These influential figures may participate in panel discussions, Q&A sessions, and exclusive screenings as part of Criterion’s SXSW showcase.
Whether you’re hoping to meet the latest indie director or chat with a famous actor about their favorite Criterion title, this event will surely bring together some big names. You’ll find the bus on West 8th Street and Congress Avenue, in front of the Paramount Theatre, from March 7 to 10.
For a list of confirmed celebrities attending the festival, check out our list here.
What to Expect at the Mobile Film Closet
Inside the mobile film closet, visitors can expect to find a curated selection of films from Criterion’s iconic catalog, including:
- Exclusive screenings of both classic films and newly restored versions of beloved movies.
- Behind-the-scenes content like interviews, commentaries, and rare footage from filmmakers who contributed to Criterion’s releases.
- Film-themed experiences, such as immersive spaces designed to transport visitors directly into iconic scenes from the films.
- Exclusive merchandise featuring Criterion’s iconic artwork and limited-edition memorabilia.
The mobile closet isn’t just for looking at films—it’s an interactive, sensory experience, offering film lovers the chance to engage with the cinematic world in a whole new way.
Keep an eye on our SXSW announcements for more details on the event schedule and celebrity appearances. It’s time to experience film history in a whole new way—straight from the mobile film closet at SXSW 2025.
Featured photo via The Criterion Closet
