If you’ve never stayed at a Soho House but you’ve always wondered what it’s like, this one is for you. I recently stayed at two Soho London locations and I’m here to tell you, these locales are top tier. Both White City House and Shoreditch House are effortlessly cool and totally worth a visit.
Here’s Why Staying at Soho House in London is a True Luxury
You don’t pull up to a grand entrance with a red carpet. The first thing you’ll notice is that there’s no flashy signage, no doormen, no taxi stand. It’s totally low-key, even understated. That’s the Soho House way.
Then, when you check-in, you’ll feel like you’re being welcomed into a friend’s (very well-designed) flat. You’re handed an actual key and offered a drink. No rush. No fuss.
The Vibe: Effortlessly Cool, Not Over-the-Top
The rooms feel like something out of a Wes Anderson film. Think retro radios, luxurious bedding, curated books on the nightstand, and a bathroom stocked with Cowshed products that make you seriously consider taking everything home with you. If you happen to forget something, don’t worry. These rooms are stocked with EVERYTHING, including a steamer, flat iron and even condoms!
There’s a minibar but it’s actually an entire dresser! And it’s filled with local favorites, artisanal snacks and chocolate bars you’ve never heard of but instantly love. You don’t just feel looked after, you feel seen.
It’s no secret that Soho is a celebrity fave. The person next to you at breakfast might be a film director in joggers, a DJ in last night’s look or even Harry Styles. Everyone’s stylish in their own way, but no one’s trying too hard – at least not at the four locations we visited (in addition to the two I stayed at, I also visited Greek Street and Dean Street).
The lounges, bars and rooftops are cozy, yet elevated. Mid-century furniture, mismatched art, low lighting, and a consistent buzz of conversation make it easy to lose hours drinking, dining, working or simply people-watching.
The Extras: Little Luxuries That Add Up
The gym looks like a boutique wellness studio. The spa is candlelit and calming. The staff remember your name and your coffee order. There are screenings, vinyl listening nights, and the kind of members’ events you want to attend. There’s even a vintage style Photo Booth at most – which comes in handy since pictures are not allowed. The no photo policy is an actual rule. This ensures everyone gets normalcy, and no one has to worry about randomly showing up in a social media feed.
Both White City and Shoreditch have rooftop pools with fabulous views. The scene is iconic, buzzy and fashion-forward. But if that’s not your style and your more of a comfy creature, that’s welcome too.
Dining at Soho House in London is pretty fantastic. Unlike the house in Austin (where there’s only one restaurant), White City has three restaurants plus a coffee bar! The menus leans toward European classics done really well: seasonal pastas, crispy chicken, burrata, as well as breakfast options that are equally solid.
Is It Worth The Price?
Absolutely! If you appreciate design, value discretion, and want a hotel stay that feels like a curated experience rather than a corporate one. Soho House is the place to be. Its version of luxury is unique, creative and deeply cool. Plus, you may even spot your favorite celebrity.
Not a member? That’s OK. Where a Soho House includes bedrooms (hotel-style accommodations), non-members can book a room. While common area are usually members-only, guests staying overnight typically get full access to amenities during their stay: lounges, restaurants, gym, spa and pool. There is also a membership option called Soho FRIENDS, that costs less than a drink per month and gives you access to the Soho world — and at discounted rates!
Want to learn more about Soho House and look into booking a bedroom? Click here.
