Relaxed and SXSW aren’t two words we typically use in the same sentence but Seth Rogen’s brand Houseplant might just change that. Houseplant, Known for blending cannabis culture with a laid-back, creative lifestyle, is making it’s big debut at SXSW to celebrate the launch of its newest product: THC-infused beverages. Get ready for a pop-up experience that’s as fun as it is innovative, blending the worlds of cannabis, creativity, and entertainment in a way that only Seth Rogen could pull off.
Houseplant: A Lifestyle Brand That’s Changing the Cannabis Game
Houseplant was founded by the actor, director, and cannabis enthusiast himself, Seth Rogen, and has been making waves since. The brand is all about quality products and thoughtful design, combining Rogen’s love for the plant with his passion for creativity and humor. Houseplant is known for offering everything from premium cannabis flower to well-designed accessories—but the introduction of THC-infused beverages marks a new chapter for the company. And what better place to introduce them than SXSW 2025?
Seth Rogan is no stranger to Austin or SXSW having been here countless times over the years. In 2023, we had multiple encounters with him, from an unexpected run in with him walking down the east side to interviewing him on the red carpet premier of Joy ride, which he produced. This Houseplant event is just another example of why we love SXSW. You just never know who’s going to show up or what they’re going to promote! You can read more about our past run-ins with him, other celebrities and celebrties you might see at SXSW 2025 here.
Meet Seth Rogen and the Houseplant Team
No pop-up celebrating Seth Rogen or his creations would be complete without the man himself. The actor, producer and director will be at SXSW for the premiere of his comedy series The Studio but you’ll also be able to catch him at the following events related to Houseplant.
Meet and greet with Seth Rogen
Friday, March 7
From 11 a.m. to 2 p.m.
Total Wine & More located at 5601 Brodie Lane, Sunset Valley, TX 78745
This event is open to the public.
Inc. Founders House – Fireside Cahat with Houseplant CEO Michael Mohr and co-founder Seth Rogen
Sunday, March 9
From 11:30 a.m. to 12 p.m.
Foxy’s Proper Pub located at 201 Brazos Street, Austin, TX
This is a SXSW badge event.
Follow Houseplant on Instagram for more details on the meet and greet and more!
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Watch our Texas This or That with Seth Rogen below!
